"A good friend of mine is helping a good friend of his, Ian Purchase, raise £1m for Kidney research. Ian is about to have his third kidney transplant and is in quarantine. With time on his hands, he has set himself the challenge of raising £1m for Kidney Research. The plan goes like this... give £2 and ask 10 good friends to give £2 too... in five steps Ian should hit his target.You can donate here: http://www.justgiving.com/amillionthanks. To hear more about Ian and his treatment, visit his blog at: http://beforeyouaskiamfine.blogspot.com. I've deliberately tried to send this to 10 friends who don't know each other to spread the net as wide as possible.Thanks for your time in reading this message. I hope you choose to participate."
Normally I tend to ignore what look like dodgy chain email type things, but this is certainly not one of them and is surely the future of fund raising in a Web 2.0 world. I have given £2 and will forward the email to 10 friends as well - I have also have a good friend who suddenly developed kidney failure (in his mid-30s) and had a transplant about 18 months ago. I am pleased to report in that case, we are looking forward to his wedding in a couple of months which is being combined with the christening of his son. It just goes to show that this is a cause which can be effected by generosity.
and here is the widget from Ian's Justgiving page so I (and any readers out there) can keep track of his progress - but as at today, he has only raised just over £700 so has a long way to go before he reaches £1m!! - (there is a problem with the widget which will sort itself out, I hope, but if you want to see how Ian is doing, then just go to his blog - and here is a link to his latest post)